Rīgas Stradiņa universitātes Anatomijas muzeja zīmols

The Anatomy Museum formed as a study collection in the 1920s and only a hundred years later – in 2020 – it was opened as a public museum for the first time. In collaboration with the museum and Rīgas Stradiņš University, we developed a new museum brand.
First, we got acquainted with the collection and ideas around it, the museum’s exposition in the making, and the ethical dilemmas that collections of anatomical preparations face in the present day; we also screened the visual communication trends of other museums and universities. Then, together with the museum’s team, we formulated what the museum is, how it wants to be perceived and heard, for whom it could be useful and for whom – absolutely necessary.
The Anatomy Museum has a vision about a society in which everyone feels comfortable to talk about the anatomical, and is interested to know about the body, organs, their functions and variations. Where the medical isn’t rejected as an unknown or only available to professionals; it doesn’t seem scary and doesn’t make one turn away, instead, you can take an interest and find out more. The museum actively participates in the formation of such a society; it is the perfect place to get to know the diversity of human bodies. To get to know it for real – to see what usually is only visible to a surgeon or anatomist.
The museum’s logo is in Latin, the FINO (Bold Italic) typeface, and can be used in any of the five brand colours. The use of Latin is a reference to the scientific tradition while the brand colours are youthful and bright – they can successfully blend various images from the collection and offer an emotional distance from the museum’s exhibits, which confront the viewer with disease, pathologies and death.

ClientThe Rīga Stradiņš University Anatomy MuseumTeamIlze Kalnbērziņa-Prā, Zane ZajančkauskaYear2020